Emerging Manager Prospects

With a focus on emerging managers, we believe that our path to successfully raising assets is marked by building a brand known for integrity, insight, and unique, high quality products. Our process involves a detailed analysis of our managers' infrastructure, operational expertise, investment objectives and philosophy, process, performance and personnel.

Unlike many marketers, our approach at Cairn Capital is not about building an extensive stable of investment managers. Instead, we selectively seek out a handful of outstanding managers we commit to as partners. This focused approach is our "skin in the game" as our success is more closely tied to the success of each of our individual investment managers.

Having a focused approach fosters a keen understanding of what makes our managers unique. This understanding allows us to craft an appropriate marketing strategy, and results in specific ideas on how to create/refine marketing materials for optimal impact. Our knowledge set often allows us to provide follow-up support with little assistance from the manager. This level of expertise is an appreciated time saver for both the investor/consultant and the manager.

Our sales process involves developing a tailored marketing plan with specific goals. Very clearly and very consistently, we deliver the message of what sets you apart. In so doing, we generate a broad awareness of your product in the marketplace. We further apply a concentrated marketing focus to the most relevant investor prospects, constantly adding to their depth of knowledge, in order to convert their awareness into an acceptance of your fund as a worthy investment choice.

We require a good personality fit with a manager in order to move forward. Ideally, we will be initiating a long-term relationship and most certainly it will involve constant interaction between us as well as mutual trust. While perhaps a fine point, we see personal chemistry as a critical component of our mutual success and we urge you to give this issue special consideration as well.